Where Clinical Science Meets Everyday Wellness

A gut-health centred nutrition brand built for clarity, science & lifestyle wellness.

Be That Life®

Strategy, Logo Design, Typography, Packaging & Brand Guideline System

View Behance Case

Dubai based health & nutrition supplement brand aiming to create trust-driven wellness products with a calm, premium aesthetic. We developed a complete branding system, including logo, packaging, typography, motion assets, and brand guideline structure.

Approch

Experince Strategy

We approached the brand with a balance of scientific structure and emotional clarity. The visual and verbal identity needed to feel trustworthy like a medical brand, while still being warm, human and lifestyle approachable.
Our key focus: gut-health symbolism, simplicity, readability, shelf presence and identity scalability.


✔ Research & Strategy
✔ Identity Foundation
✔ Packaging System
✔ Digital Communication & Animation

Verbal Language

"Integrative Health"


• Clear, calm and confident
• Human health-focused, not sales-heavy
• Science-backed statements without complexity
• Encouraging tone — soft, positive, practical

Visual Language

The identity blends minimal geometry and calm colors, creating a consistent premium feel across packaging, digital interfaces and guideline applications.


Pure ↦ Teal & White Space
Clean ↦ Structured Layout Grids
Modern ↦ Sans-serif Typography
Premium ↦ Minimal Label Treatment

Product & Packaging

A modular packaging system with high readability, contrast and shelf recognition.

Testimonial

"Working with IS2DIO Capital was an absolute pleasure. They completely understood the vision for Be That Life and brought it to life through a cohesive brand identity, thoughtful brand guidelines, and visually striking product designs. From the color theory to packaging and overall strategy, every element felt intentional, professional, and aligned with our mission. The process was collaborative, smooth, and creative. We couldn’t be happier with the results!"

Mary Cristine

Certified clinical nutritionist &

Founder,

Be That Life

Crafting growth.
Let’s create together.